Archive for the 'art' Category

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How the War of Art Can Help Us be Less Corporate

This written conversation pertains to a book I finished a few days ago called The War of Art by Steven Pressfield. Like other good books I’ve read, it is filled with ideas that have stayed with me and taken on a life of their own as I’ve wrestled them into my view of the world. I want to share with you how those ideas can help us become less corporate, but first let me  reiterate in a new way about what being less corporate means and why it is a good thing.  

To do that, please allow me a confession: I face an ongoing battle in my mind about the merits of advocating a less corporate existence. For one thing, I work for Canon and I hope to work for and with other companies in the future, and there is a real possibility that my thoughts may come off as anti-business. They are not.  

I am very enthusiastic about businesses, big and small, that help people to improve the quality of their lives, learn, and make positive contributions to society. As I’ve explained before, I don’t fight against businesses but against the banal, thoughtless, and evil things that businesses, organizations, and people do to interfere with our chances of becoming the radiant individuals we were meant to be. 

I place a significant value on honesty in my life, but even more so in my writing. There are a lot of rough edges and murky spots in my life, and these stains on my soul are things that I’d rather not face moment-to-moment. I try, but I don’t always have the courage to do so with dignity and fortitude all the time.

My hope is that if I write with an honest and open heart, I will get better at living with an honest and open heart on a daily basis. Here’s another way to phrase that: I’m trying to be less corporate, but there’s this fear that haunts my mind.  It suggests that I accomplish nothing more with my writing than convincing the world that I am crazy or not worth hiring. 

 

Ancient of Days - William Blake

Ancient of Days - William Blake

 

 

Also, my inner accountant likes to remind me that this kind of writing takes longer to do and it depletes time that could be used to do or find more paying gigs or to at least schmooze for the sake of recognition and career advancement.  As a somewhat related side note, if you want to see me at my most corporate, bring me to a networking event and trick me into thinking that my potential for success depends not on being myself while striving for excellence but in finding the right people who can advance my career if I win their favor. The devil’s minions have used that trick on me more than one occasion, and unfortunately it can still work all too well for them.

I think Mr. Pressfield would describe these doubts I have as the resistance I face in my own personal war for art. (See, it wasn’t a pointless digression after all.) For me, writing about this stuff is something I have to do.  It helps me get closer to what I’m supposed to do with my life.  

I can’t explain why. It is just something I know to be true, at least I know as much when I’m writing. When I’m not writing, I doubt and find reasons not to do more writing or more of the creative projects that sing to me from the depths of my heart, begging for attention even as I try to muffle them.

By now some of you might think I’m a little insane , but some of you, I believe, know exactly what I’m talking about. You can relate; so can Mr. Pressfield. The art he advocates doesn’t pertain to a few cliched talking-points about the value of the humanities in our lives. No, his is the art that pleads with us to pursue our own unique calling, our reason for being put on this earth that only we can discover.

Presenting his case, he writes this: “Unless I’m crazy, right now a still small voice is piping up, telling you as it has ten thousand times, the calling that is yours and yours alone.” Did you hear that voice whispering as you read that? I did.

So what is less corporate about the book and it’s ideas? First of all, Mr. Pressfield writes from experience. He has written books like The Legend of Bagger Vance and Gates of Fire, both of which are well-regarded best sellers. In other words, he’s not writing just for a paycheck.

He’s also not afraid to define the enemy in bold terms. He calls it resistance, a force inside and outside of us that gets in the way of our God-given purpose. Corporate thinkers do not like this. They care more about conforming, about being agreeable, about avoiding conflict.  How can you live up to other people’s expectations and be like everyone else while also seeing a menace both inside and outside of your tribe or yourself? You can’t.

That’s why corporate people don’t talk about such things. They prefer to tell you that you can be anything you want to be and that the customer is always right. The customer isn’t always right, and as Mr. Pressfield explains “ We can’t be anything we want to be. We come into this world with a specific, personal destiny.”

About that idea of having a special purpose, a destiny: it’s a strange one isn’t it? And yet it still resonates with us in a way that corporate pie charts and bar graphs do not. I’m fairly certain that our lives have more significance than the amount of profit we generate for Sony, but it’s hard to see that sometimes with all of the distractions and desires that consume us.

Accepting the idea that my life may have a greater meaning than just the sensations of the moment is one thing, but it is another thing to believe that even the irritating guy at the office, and the high-school kid who makes life miserable for others, and the dropout who posts stupid videos on YouTube all have a special purpose in this world that they may or may not achieve. Did He who made the lamb make thee?  Indeed Mr. Blake, indeed.  

When I think about people like that long enough, it becomes harder to reduce them to simple character types, to talking, breathing adjectives who are there only to serve my ends. It makes me wonder what things would be like if everyone was as complex as I am.  (Here’s a secret: I think they are.)

 

Jacob's Ladder - William Blake

Jacob's Ladder - William Blake

 

 

To discuss pre-programmed purpose for our lives in any meaningful way without acknowledging God somehow is virtually impossible. Sure enough, Mr. Pressfield admits that he believes both in God and in a metaphysical reality that transcends the truth of our daily existence. Does he care that metaphysical thinking is out of favor with today’s prominent intellectuals?  Of course not.  Only corporate thinkers care about such things. 

You are free to conclude that only measurable results matter. Forming your own opinion  is a respectable thing, something I celebrate even when the perspectives in question conflict with mine.  Today’s technological world of quarterly reviews, productivity stats, and page clicks certainly fuels and validates that kind of thinking.  

And yet, history’s great thinkers and creators, people like Socrates, Dante, Michelangelo, Shakespeare, Kant, Goethe, Tolstoy, Kierkegaard, Dostoevsky, Frank Capra, Dr. Martin Luther King, George Lucas, and J.K. Rowling, among others, would reject the idea that a merely materialistic view of things is good enough or all there is.  It is possible that you are wiser than those men and women, but it is just as possible that you are not.  With that in mind, perhaps you should not be so quick to discredit the things you cannot understand, especially when those things have survived the test of time.  I too will do likewise.  

To his credit, Mr. Pressfield builds his case without statistics.  Statistics and citations have their place, but sometimes they become a handicap that corporate types use to avoid appealing to a person’s own inner sense of things.  Do you really need a survey to know what’s right to do in the moment or to conclude that the iPhone is a well designed product?  Only if you’ve forgotten how to trust your own instincts.

The only point of contention I have with Mr. Pressfield’s excellent and inspiring book is his claim that “Creation has its home in heaven.”  I would be more comfortable saying that Creation often but not always comes from heaven.  

Call me judgmental if you like, but I don’t consider Hitler’s Mein Kampf or the Saw movie franchise to be divinely inspired creations.  As I’ve explained before, artists can produce corporate and evil stuff just like anyone else, but this is a small dispute with an otherwise inspiring and life-affirming book full of resonating truths.  

If you want to make the world less corporate by focusing in on your own special purpose for being on this earth, I cannot recommend this book enough.  

The Designer vs. the Artist: Who’s our Uncorporate Champion?

Good designers and artists make the world less corporate in their own unique ways. Their creations inspire, provoke, and engage us, and for that I am grateful.  I aim to do the same with my work, and I like learning from people who are better at achieving my own goals than I am.

Still, the potential for making things more corporate exists for both artists and designers.  I talk a bit about how to avoid being a corporate artist here.    In this post, I’ll look at some distinctions between a designer’s mentality and an artist’s, and how they can contribute to or fight against corporate thinking.

Essentially a designer is someone who creates things with a strong consideration for the end-user’s experience. A good web designer thinks about how easy a site is to navigate and how pleasing it is to read.  A graphic designer aims to capture his audience’s attention with just the right visual elements for the represented message.   Someone who designs products pays attention to how  functional, elegant, and costly the product will be to customers.

gmail

Gmail is my email provider of choice because of how intuitive it is to use and how elegant it is in its simplicity, but I can assure you that it was neither intuitive nor simple for the Google engineers to design.  They didn’t make an application that was easy for them to build or that gave them the best chance for self-expression. Rather they put emphasis on creating something that was easy for me to use and to customize based on my own aesthetic preferences.

Amazon.com didn’t think about what kind of return and shipping policies would be most convenient for their business managers.  They thought about what would be most convenient for their customers, and so they designed policies that allow for a 30-day exchange period, free shipping for purchases over $25, and friendly customer support.  (The one time that I had to call Amazon support was for a shipping mistake.  The mistake was my fault, but Amazon still offered to replace the item if I couldn’t get it recovered.  They corrected the shipping address so quickly that it was a non-issue.)    That’s why they get a lot of repeat business from me.

Various designers have their own styles and sensibilities, but the good ones are all still user-oriented.  Can you imagine one of Google’s or Apple’s designers getting rewarded for designing an interface that not only baffled you, but left you demoralized and unproductive for days at a time? Would it make a difference if these hypothetical designers wrote long and boring essays about what they were thinking when they created the hellacious, unusable interfaces?  Of course not, and yet there are artists out there who would consider it a professional triumph if their work had the effect on you that I described above.

Why?  Being an artist involves more emphasis on personal expression than being a designer, and the effectiveness of self-expression is sometimes evaluated based on whether it affects audiences in any observable way. Nothing wrong with that.  Artists can use their imaginations to paint pictures or tell stories that grow from their own experiences in this world.  Done honestly and with skill, that can help us better understand and appreciate our own lives.

Problems develop when artists buy into the absurdly stupid, corporate idea that they can and should express themselves in any way they wish and completely ignore how that expression will affect other people. Nero considered himself a consummate artist, using his power to gain forced acclaim for his music and staging maniacal torture  and killing procedures.  He was rumored to play his lyre and sing wildly as Rome burned, entranced perhaps by his own exquisite artistry.  ( Peter Ustinov played Nero in the 1951 film Quo Vadis, and it’s one of the best depictions of a mad, self-absorbed, and heartless artist that I’ve seen on film.)  Do you wish to be like Nero, dear artists? If not, then be so good as to think about the sentiments of others as you promote yourselves and produce your work and carry on as artists do.

A former artist friend once told me that I didn’t understand her as an artist when I asked her to be more straightforward with me.  Distorting the truth is not artistry, sweetie.  It is called being dishonest.  Sleeping around with everyone in town is not “artistic freedom.”  A more appropriate phrase for that kind of thing is “being a whore.”   (I am just as guilty of this kind of thing when I drink more than I should, influenced by the mistaken, corporate idea that artists need alcohol to produce compelling work.)  It’s a tricky thing to find the right balance between self-expression and self-restraint, but it’s worth trying.

photo from flickr.com/onkel_wart

photo from flickr.com/onkel_wart

Artists, and non-artists alike, including me, have their own vices that they struggle against, but most people don’t use their job status to justify their vices.  Artists shouldn’t get a golden get-out-of-jail-free card just because they’re artists.  They affect others in good or evil ways just like the rest of us. To believe otherwise is to perpetuate narcissistic, corporate thinking.

So far I’ve come down harder on artists, but designers too can err on the side of corporateness.  Just like the chaff  that surrounds the wheat, there are ugly and hard-to-use things out there, trying to drown out the well-designed stuff.   Sometimes it’s because a designer tried to imitate stylish fads instead of discovering what works for the task at hand.  Or maybe it is a matter of designing with an emphasis on low cost over quality.  Or perhaps someone just lacked the drive to put in the work needed to get polished results.

Those are all definitely corporate conditions, but most designers would not consider the above examples to be definitive characteristics of good design.  We sometimes hold up our artists to different standards, though.  Our museum curators, after all, put up literal pieces of shit on display and celebrate the artistic accomplishment, the glorious self-expression involved.

Still, good artists offer unique points-of-view that come from the deepest parts of their souls. They can illuminate problems, encourage us to dream and marvel at the world we inhabit,  help us to understand and appreciate each other, and illuminate the hidden inner, demons inside of us.  Designers sometimes approach that territory, but they don’t dig as deep.

A movie made by a bunch of designers runs the risk of becoming shallow eye-candy driven by what designers think people want to see and not on drama that resonates with greater truth.  Not wanting to displease his intended users, a designer too may be less inclined to introduce ugliness or dissonance to make a greater point, and yet it is hard to get a complete sense of our lives without taking into account the ugly and the dissonant.

Obviously deliberate ugliness is very different from ugliness due to half-hearted or incompetent design work.  It is also worth pointing out that an artist is more prone to overuse dissonance or ugliness by overemphasizing the value of any kind of self-expression, no matter how depressing or misanthropic it may be.   Still, the complete absence of dissonance or at least a healthy acknowledgment of reality’s constraints is an obvious characteristic of all things corporate.   Now you know why those corporate training videos full of false smiles and exaggerated enthusiasm are so awful and hard to watch.

What the world needs is more designer artists, creators who care about the recipients of their work and the effect it has on them, but who also create by refining their own abilities for self-expression  instead of relying only on trends and templates.  I will try to be that kind of creator.  Will you?

If you’re up for the challenge, then we can make the world a less corporate place together.