Tag Archive for 'IDEO'

The Glories of Design Thinking for Everyone

Good design is life-affirming. It makes us feel like someone cared enough to make something that we will enjoy.  The deliberate beauty inherent in good design is proof that existence is not all chaos and suffering, so hooray for that.

BMW Museum, headquarters

Photo credit: flickr.com/max78

One of my favorite design companies is IDEO.  The company was founded by David Kelley, because as he told Fast Company, “I had an intuition I couldn’t survive corporate America. I hated the hierarchy and just wanted to work with my friends.”   What’s not to love about that?

The current CEO for IDEO is Tim Brown.  In an earlier post, I looked at his ideas about playfulness.  This time I want to focus on another TED Talk he gave.  It’s here below:

[ted id=646]

Most striking to me is his challenge to wrestle design away from the “priesthood” of designers and give it back to everyone. Mr. Brown explains that you don’t have to study design for years to use its principles.  Just think about how someone else will use a particular product or service and adjust accordingly.  When other people start smiling while experiencing what you do, then you’ll know you’re on the right track.

This got me thinking about the kinds of everyday things that are well designed.  Here are a few examples:   If you’re buying furniture at Target you’ll notice that all the display items have an easy-to-see red circle with a number.  To ensure the furniture you buy is the same as the one you saw on the display, all you have to do is match the circles and the numbers.

Simple, but a lot of stores don’t do that, and that means there’s more of a chance that someone will buy the wrong item.

Photo credit: flickr.com/bhamsandwich

The recycling program here in Chesapeake provides a blue recycling bin that is the same size as the city’s trash cans.  The lid on the recycling bin features colored pictures and words that illustrate what can and cannot be recycled. It is now so convenient to recycle that someone would have to exert more mental effort to avoid doing so.

Suppose, though, that the bin wasn’t the same size as the trash can and it had no picture. Then, I might notice that the recycling box is already full and out of reach.  Suppose too that I wasn’t sure about whether the bottle I was holding could be recycled.  Instead of taking the time to Google it, I would just throw the bottle in the trash. The thoughtful design of the city’s recycling bin undermines that possibility.

These days when I play a new video game, I first like to try it without reading instructions.  It’s not just because I’m a guy who avoid instructions on principle to demonstrate manliness.  Rather, I want to notice the kinds of clues that the developers added to aid my progress, and besides the better designed games render the manuals redundant.

In those kinds of games, not only do you learn where to start, but you also get contextual hints if you linger too long in one spot, and should you run into trouble too soon, healing potions appear.  That way you won’t get too discouraged before you’ve had a chance to get immersed in the game.  Wouldn’t it be great if consumer electronics like cameras or WiFi routers did similar things?

Photo credit: flickr.com/adobemac

In regards to books, when I see a chapter that approaches a hundred pages, I think to myself, “oh man, how will I finish this?   Not too long thereafter I end up doing something else.  (Perhaps you, my noble reader, can relate.  I don’t write the shortest of posts, I know, but I’m working on it.  Until then, maybe you can just look at the pictures and nod solemnly  a few times as you pretend to read.)

In comparison, Stephen King generally keeps his chapters short.  It’s the literary way of saying, “come on fella.  You can do it.  Just a few more pages and you’ll finish off another chapter.”  This is not to say that Mr. King’s books are hard to read.  He knows how to keep his audience engaged, so the pages basically turn themselves.

The Right of the Road - Fredric Remington, 1900

A few more examples: A masterful painter adjusts his composition so that the vanishing points, sight lines, and areas of contrast guide your eyes to the important parts.  Or, think about all the Westerns you’ve seen.  When the bad guys wear mostly black and the good guys wear mostly white, isn’t it easier to tell what’s happening in a big gunfight or bar brawl?  Without color clues to distinguish the warring factions, action scenes sometimes devolve into noisy confusion.

But, you don’t have to be a movie maker to bring design thinking into your world.  If you turn off your wipers when going through the tolls then you’re designing a better experience for the attendant who won’t get splashed with water.  If you write company policies in readable English, then you might actually get employees to read them without resorting to threats.

Photo credit: flickr.com/bhamsandwich

Do you have any additional suggestions about how others could design a better experience for you at work or at play?  If so, please share them.

Should you, for some freak reason, want to design a better experience for me in regards to this blog, then you could leave comments or share your gratitude if you appreciate my writing.  I’m not doing this for a paycheck, so it keeps me motivated when I know that I’m doing something others value and find helpful. Also, if you happen to be planning your will in the near future, I could use a foundation of some kind because, you know, that does look nice on the ole resume.

There’s another way you can help.  One of the things I do when I’m not writing or sharing meals with the stars—and by stars I mean the illustrious ones in the sky— is technical support for Canon.

On behalf of the world’s technical support representatives, let me humbly ask you to graciously AVOID WRITING IN ALL CAPS.  It is not enjoyable to read.    We want to help you.  Help us help you.

One more thing, and this is more of a personal issue, so take it with a grain of salt, or spice it up with a dash of pepper, if you prefer.  Here goes: when you say ASAP, you might think that you are communicating your cleverness and efficiency by saving the 2.3 seconds that it would take to say something more personable like “as soon as you can.”  Unfortunately that is not the case.

Furthermore, you might also believe that by writing ASAP repeatedly and then underlining  it and highlighting it and maybe even putting glitter on it, you are bumping your inquiry to the front of the ASAP queue. This too is a tragic inaccuracy.

Just be honest about your situation and treat people with respect, and you’ll get much better results most of the time.

Photo credit: flickr.com/austinevan

In closing, we can all show others that we care through the things we design, even if we’re not professional designers.  It’s just a matter of doing unto others as you’d have them do unto you and doing so in an elegant way.

A Celebration and a Warning Regarding Playfulness

If your life doesn’t have enough playtime then there might be something seriously wrong with you, at least that’s what Dr. Stuart Brown, founder of the National Institute of Play, suggests.  I’ve been considering his ideas ever since a friend shared this video with me, and I think he might be on to something.  The video is about thirty minutes long, but it’s worth watching. (You can see a larger version of the video on the TED site here.)

(This link was updated from the TED site to the YouTube one on April 11, 2012 due to embedding issues from TED’s site. The link is the same, but some links did not work properly when I migrated my blog from nsavides.wordpress.com to the current location.)

 

As a writer, I keep my eyes open for new ways to understand others (and myself). That’s not just about getting better at my craft, although that’s a nice bonus, but there is something intrinsically compelling and beautiful about getting closer and closer to the truth of a person.

After reflecting on Stuart Brown’s ideas, I’m now convinced that you can get a  decent sense of a person just by considering his or her play history. At first that might seem silly, but let’s consider the idea a bit.  Aren’t you a little more wary of someone with whom you’ve never shared a laugh?  And if playtime was insignificant, why does our society value sports so highly?

Professional athletes, highly skilled individuals who train extensively to play games in public, are some of the highest compensated members of our society. Successful movies, music and shows often feature visual gags,  amusing variations on a theme, and witty dialogue  (they don’t call them plays for nothing, folks).  Let’s not forget about video games: According to the NPD Group, the United States video game industry generated more than $20 billion worth of revenue  in 2008.

The Lute Player - Frans Hals

The Lute Player - Frans Hals

Playfulness isn’t just a financially valuable attribute to some folks.  Frank Capra, the director of films like It’s a Wonderful Life, and Mr. Smith Goes to Washington, uses playfulness or its absence to reveal character.  In Capra’s World War II documentary Why We Fight, the narrator asks us to, “take a good look at these humorless men.”  This happens just as the camera reveals grim footage of men like Rudolf Hess, Hermann Goering, Joseph Goebbels, and Adolf Hitler.

The implication is that because these men appear humorless, they are not to be trusted.  In comparison, consider what Capra says about comedy in his autobiography, The Name Above the Title: “Comedy is fulfillment, accomplishment, overcoming.  It is victory over odds, a triumph of good over evil.”  Did you get that? As far as Capra is concerned, comedy is what happens when goodness prevails, and without playfulness there is no comedy. It mixes well with the ideas of Dr. Brown, does it not?

Would you like a more contemporary example?  No problem.  In the world or Harry Potter, we are allowed to enjoy the playful side of magic only when we’re around the good kids. The bad guys are only interested in the magic that allows for cruelty and domination.  Are you starting to see a pattern?

Perhaps this is a redundant point, but the moments that feel most corporate at work and in my personal life are decidedly unplayful ones. Work is going to be hard and frustrating sometimes, I know.  Otherwise employers wouldn’t be so quick to entrust us with their hard-earned cash.  That’s not what I’m getting at.  I’m more interested in the cruel or banal moments in our lives that make it harder for us to keep alive our own inner sense of playfulness.

Being playful doesn’t have to be the polar opposite of doing business.  That’s one of the key ideas from a different TED lecture given by a man who is also named Brown, Tim Brown in this case.   He is also the CEO of the design firm IDEO as it happens.  Here’s the video link, if you’re interested.  (It’s the last video link in this post, I promise. Once again here’s the link to the video on TED.)

Tim Brown suggests that there is a connection between the playful environments of places like Google, Pixar, and IDEO and their ability to solve problems  in creative, but also highly effective ways.  It’s as if a playful environment makes it feel a little safer to bring a sense of a playfulness to the work at hand.

Research he references concludes that the most playful kids are the ones who come from the most stable and loving families. It follows, then, that companies who are smart enough to value playfulness should do whatever they can to make the workplace feel more like a supportive family.

Let’s get back to Stuart Brown, the guy from the first video.  It’s interesting, isn’t it, that Stuart Brown doesn’t just ask us to set aside some time for playing.  Instead, he advocates an ongoing state of playfulness. It’s a subtle distinction, but it’s worth addressing.

If play time becomes a mandated thing, then it could quickly turn into something ugly.  By ugly I mean something like a mandatory Nerf-powered shootout in cubicle land where the ambivalent employees have to face off against the obnoxious office go-getters.  Then playtime would get measured, and employees would get evaluated on key play metrics.  At this point, the management folks would quite possibly turn this data  into sheets of uncompelling bar-graphs, and these sheets would be distributed to unsuspecting employees in the name of promoting playfulness.  Honestly though, whose idea of fun is that? (Not mine.)

Stuart Brown is right: The real magic happens when you can bring a sense of playfulness to any situation, but only a true saint can preserve a sense of inner playfulness even in the most trying of circumstances. Whenever I’ve seen the Dali Llama speak (on TV not in person), I’ve noticed an almost jovial lightness to him no matter what he is discussing. The Apostle Paul is another great example to consider.  Even in jail he was  writing about how he had learned, through the grace of God, to be content with all things.

I know being content and being playful don’t mean the same thing, although I do believe they go hand in hand.  When was the last time you remember being simultaneously jealous and playful?  What about being both playful and malicious or conniving?

I don’t about you, but my soul has been muddied from time to time with malicious or conniving inclinations.  In those moments it wasn’t so hard to be persuasive or assertive. I could even muster up a kind of contrived imitation of playfulness, but I couldn’t be truly playful until I put aside, at least temporarily, those ignoble preoccupations.  That’s why I buy into Stuart Brown’s claim that playfulness is an essential part of building trust.

 

Senecio - Paul Klee

Senecio - Paul Klee

Now comes the warning: not everything done in the name of playfulness is good.  Sometimes things are going to hurt. I think part of becoming an adult involves learning to face the pain in our lives without always looking for a way to anesthetize it, to make it seem more fun.  It is the unfiltered sting of truth that lets us better see the broken parts of our lives, but many of us, myself included, find it easier to pour some sugar on our problems as we keep on dancing to the same old dissonant song.

Do you have friends who are always joking around even in serious moments?  Those kinds of  people might seem amusing enough right now, but what if ten years go by and they still aren’t working to improve the world around them?  What about the hardcore gamer who stops providing for his family just so that he can play more games or the sports fan who does nothing but watch games on TV?  What about the partygoers  who bankrupt their futures just to buy a few more temporary thrills? These are all examples of how an inclination toward playfulness can turn tragic.

Stuart Brown tells his patients to explore the most joyous moments of their lives and to adjust their lives accordingly.  That’s great advice.  Let me also suggest that it might be helpful to consider the moments in your life when being playful seems most difficult or when your inclination to play seems most excessive. Do what you can to figure out what it was that robbed you of your ability to enjoy the moment in those situations, and then try to face similar situations in a better way.

I’m going to explain that in a kind of indirect way but also in a personal way, so bear with me. It’s not easy for me to use myself as an example: writing honestly and in a personal manner doesn’t always make me look good, but I wouldn’t respect myself as a writer if I did any less.  In my more optimistic moments I believe that by being honest about my struggles, I can help both you and me in the process.   The wisdom or foolishness of that concept will, I’m sure, reveal itself over time.

In any case, with my life being what it is, I have to believe that the truth, and not my profit margins or my badass quotient, can eventually set me free, free to be the best version of myself, the man I someday hope to be. Maybe you think that’s a foolish thing to believe.  Maybe you’d rather get tips on expanding market share or becoming more of a badass?  If so, then by all means go and find something else to read.

Intrigue - James Ensor

Intrigue - James Ensor

But then, maybe a few of you can relate? If so, then thanks for sticking around.  I hope I can reward you for your patience and your desire to get beyond the surface of things.

With that said, here are some examples of  when it is hard for me to be playful. In  the past, I had difficulty finding a sense of playfulness about my work.  It was too important to joke about because it was the only way I knew of determining my value as a person.  It was an awful way to live.

Now I’d like to think that I don’t take my work as seriously.  I’m participating in a silly one-act play over at the Smithfield Little Theater later today, for example, but sometimes I still get caught up in the belief that my work is the only thing that matters in my life.  Kind of a corporate way to think, right? I know, but when I think that way, I don’t have to put myself in a vulnerable position when dealing with others.

Speaking of other people, I have a hard time remembering playful moments that I shared with my dad when he was still alive. My mom and my sisters played lots of games with me, but not my dad.  Like many other dads, he was too busy with work and with other pursuits to have much time to play with me.

He was helping his patients fight off cancer, and that is admirable enough, and yet the absence of a dependable and playful father figure in my childhood made it harder for me to bond with other guys, whether in sports or in class.  It is still hard for me to form lasting, sincere and playful friendships with others.  Don’t get me wrong: ultimately, I hold myself responsible for the quality of my relationships, but my dad’s interactions with me didn’t make this kind of thing easier.

Earlier I mentioned an admiration for the Apostle Paul’s ability to be content regardless of his situation.  I am, on certain days, the exact opposite of the Apostle Paul: I sometimes have difficulty finding a sense of harmony, of playfulness, even in the most comfortable of settings, and in those moments my world becomes unbearable.

Self Portrait with Masks - James Ensor

Self Portrait with Masks - James Ensor

Anything that can make the moment feel more enjoyable becomes very appealing, whether or not it is good for my long-term goals or even my soul.  In those God-forsaken, loveless moments, the only thing that matters to me is finding some way back to that illusive state of bliss, no matter what it takes.  I try to avoid taking the easy way out when tempted by such toxic siren songs, but I don’t always succeed.

Yes, sometimes I’m the guy who is pursuing playfulness in the wrong way, the one who laughs too much, the one who has a few too many drinks.  I’ve been the guy at the party who has made others shake their heads with disapproval and ponder the uncivilized creatures that this world can produce.  It does wound me so to get that reaction, and yet that’s probably the look I would give to myself if I was a third-party observer.

I try very hard not to be that guy, but sometimes it is easier to laugh and joke and make an ass of myself than to face the truth of the moment.  The only remedy I know for that kind of thing is to acknowledge the pain, to give the moment back to God, and to open my heart to the love that’s out there. It’s not an easy remedy, and I’m not good at adhering to it, but it’s the only thing that seems to work even in a subtle way.

In the book City of God, Saint Augustine writes about the importance of enjoying the presence of God.  He writes that no one is foolish enough to suggest that a man who drinks from a fountain is doing something good for the fountain.  Nor does a lamp benefit when a traveller uses it to navigate.  Why then, asks Augustine, do people assume that God is meant to be loved and enjoyed for the sake of God and not for the good of the souls who love and enjoy Him?

I believe the only way anyone can maintain the ongoing sense of playfulness that Stuart Brown advocates is to enjoy the presence of God moment by moment. It’s OK if your conception of God is different than mine. You might not even believe in God, and you might be better off in this life than I am.  Obviously, I don’t have it all figured out, so there’s no reason why you should take my advice if it doesn’t somehow ring true.

Even so, I still think you might benefit by trying to reconcile yourself moment by moment with something bigger than you, a higher power if you will, in case you find that phrase less objectionable than the word, “God.”   If you and I diligently seek out the truth,uncomfortable though it may be, and listen carefully to the still small voice that speaks with love inside our hearts, then I believe (when I am not distracted by anger or despair) that someday we’ll wake up and discover that our worlds are once again filled with playful possibility. Why take my word for it, though?  My soul is, after all, still a murky blend of light and darkness.  Seek for yourself.

Several Circles - Wassily Kandinsky

Several Circles - Wassily Kandinsky

(This is one of my favorite abstract paintings. It made an impression from the moment I saw it.  Serene and playful, the circles gracefully overpower the darkness around them.)

Let me end with another reference to Frank Capra.  Towards the end of his life, Capra was involved in a video tribute for the late director George Stevens, the man responsible for Shane and other cinema classics. I was captivated by Capra’s playful demeanor even in old age.  Up to that point, I had assumed that older people were by definition more severe than younger folks.  Frank Capra, though, had more vitality and twinkle than a lot of kids I know.

He was talking about looking up George Stevens when he got to heaven so that they could work on something special together.  That kind of cheerful disregard towards death is what it can look like when the good kind of playfulness prevails.  And so, I’m going to pray for more of that kind of playfulness for me and for you.  Here’s to a more playful, less corporate world!

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