Tag Archive for 'God'

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The Mysterious, Illusive, and Tricksy Nature of Giving

(My apologies for the delayed arrival of this post.  Normally I publish a new post each weekend, and do I value consistency and dedication.   With that said,  this is a time of year that asks much from me and you, and avoiding other people and holiday festivities merely to update this blog on time strikes me as a tragically corporate mistake.  For your patience, I am grateful)

If there is any better way to determine the condition of someone’s soul that doesn’t involve their attitude toward giving, then I don’t know what it is. That’s probably why some people put considerable effort into disguising their true sentiments about giving. On the outside, they may be smiling , but in the privacy of their own hearts, they might be hiding obligation, or guilt, or manipulative attempts to get what they want.  Others give out of deeply held convictions and genuine affection, wanting nothing in return. It’s not easy to tell what is behind the giving, but then who said it was easy to see a soul as it is and not as it wishes to be seen.

photo from flickr.com/peturgauti

photo from flickr.com/peturgauti

As counter intuitive as it may seem, sometimes the giving involved in charity work is more selfish than the giving involved in being excellent at work. In some circles, doing community service is the best way to gain status and influence. I prove this with the fading bruises I carry from the disdain of girls too preoccupied with missions work to treat me with respect. But then again, on more than one occasion, I volunteered to do community service for the sole reason of meeting girls. (It didn’t work so well; it rarely does when your heart isn’t in the right place.)

It is corporate thinking to assume that everything done on a volunteer basis is noble and good, while everything done to make money is selfish and base. A good employer will pay you based on the results you achieve, so that you have an incentive to aim for excellence.   And yet, there are various ways to measure performance, but I don’t know of any system that can accurately track every time an employee or business does more than what the job requires.

Think about the friendly, sincere smile given to the customer who won’t leave any feedback or the way someone spends extra time and effort to get the details right that most people won’t notice. Those kinds of things don’t show up on the annual employee reviews, but some employees still do those things because they want to share kindness and excellence with the world.

Consider also the restaurants that give you larger-than-expected portions or replace the tablecloths and flowers at every table, not just every day, but every few hours. These restaurants could make more money in the short-term by keeping the portions small and opting for plastic flower decorations, but they take pride in giving their guests great atmosphere and a satisfying meal experience.  In the long-term, those are the very details that distinguish a restaurant and help it find loyal patrons and financial success, but corporate thinkers tend to avoid this kind of long-term logic and focus only on short-term profit margins and other easily measured statistics.

I’ve read plays like Othello and seen films like the Lord of the Rings several times, but each time I discover something new, and those discoveries surprise and delight me.   That only happens when artists like Shakespeare, Hieronymus Bosch, Mozart, and almost everyone at Pixar labor to put elements into their work that most people won’t notice, but they put them in anyway out of a love for their craft and for the particulars of the things they create.

In every Canon digital SLR, even in the entry-level ones, there’s a handful of features that customers will not appreciate unless they have a strong background in photography.  Since some consumers lack the experience needed to appreciate such features, Canon could get away with not including them and selling the cameras for a greater short-term profit.  But, Canon takes pride in giving optical excellence to the world, and that’s one reason why I’m proud to work for Canon.

photo from flickr.com/andycastro

photo from flickr.com/andycastro

The artists, craftsman, employees, managers, and entrepreneurs who strive to give the world more than what is expected from the jobs they perform, not out of an exclusive desire for profit, but out of a love and appreciation for excellence, give in a truer way than the self-righteous crones who sometimes pollute the  halls of the non-profit organizations they serve.   Intention is everything, and the ones who give best, whether they be volunteers or paid professionals, are the ones who would still contribute their gift even if God were the only one watching.

That kind of uncorporate giving doesn’t concern itself too much with how it will be measured and paid back right away.  Rather,  a sense of faith that some good will come of the effort, guides the gift into fruition. Here’s the secret though:  If  a worthy gift is given with good intentions, rewards will come whether in financial profit or in a new relationship or in sense of accomplishment, whether in this life or the next, but if you give only to get those rewards, then you’ll never see them.

When you stop and think about it, isn’t a good part of the charm about Christmas decorations found in the fact that they involve a little bit of effort beyond what is expected in daily life?  Lights, wreaths, and Christmas trees don’t have to be there, and yet they are, and so they become friendly beacons of goodwill to all who see them.  What if people took extra steps to spread a sense of celebration and kindness throughout the year?  Wouldn’t that be inspiring in a similar way to Christmas at its best and maybe even in a similarly profitable way?

In the nature of disclosure, I should mention that my own attitudes toward giving vary drastically from day to day. Just think of the vast disparity between Dr. Jekyll and Mr. Hyde, and you’ll get the idea. Some days, I regret to report, my attitude toward giving is essentially this, “well I’d rather burn in hell then help that no-good, dirty, rotten son of a biscuit. (I don’t usually think about biscuits in this context, but for the sake of civility, I’ll take some artistic liberties with the truth. Rest assured though, merry gentlemen and good ladies, the sentiment as a whole is an all too accurate transcription of the thoughts that plague me in my darker days.)

It’s no coincidence that the days where giving seems distasteful to me are the more hellish ones of my existence. The oppressive nature of my own selfishness consumes me and the passage of time becomes an awful, screeching, never ending torment. How much different are the rare days where I re-discover and rest in the love that medieval thinkers called the celestial music of the spheres, the love of God that keeps the planets in harmonious movement and powers every true instance of tenderhearted affection and brotherly love.  In those moments I can give graciously and unselfishly, without regard for whether my efforts will be appreciated or reciprocated.

I wish I could give like that more often, but my own concerns about my future and  career  and carefully crafted image, my insecurities and aches and dark spots, cloud my capacity to give in that way for too long.

photo from flickr.com/brungrrl

photo from flickr.com/brungrrl

Still, in those few moments where I can give as I should, the universe appears right and good and beautiful. It’s hard; it’s one of the hardest things I’ve ever done but also one of the easiest, depending on my state of mind, to give like Jesus gave and still gives. I don’t know if I’ll ever get it consistently right, but it’s not a bad thing to try in this magical time of year, where we celebrate the birth of Christ, the greatest giver of gifts that the world of men has ever known.

Merry Christmas everyone, and may God bless us all!

The Advantages of Personalized Advertising

If you’ve been paying attention to advertising lately, you’ve probably noticed that ads are getting a lot more personalized.  This is a good thing.  It means companies are spending some time thinking about their customers as individuals with specific perspectives and interests.

Seems like an obvious insight, right?  After all, I haven’t met anyone who prefers to be treated like a stereotype or a generic number that is very much like other generic numbers within a statistical collective.  Yet, there are still companies out there who try to sell you a product or service using Henry Ford’s old maxim:  “You can have it any color you like, as long as it’s black.”

Sometimes mass-production concerns limit variation, so it’s an understandable limitation, but it’s nice, and uncorporate, when companies give you choice.  Sure it may take more effort to produce choices that cater to an individual’s preferences, but it can lead to a stronger connection with the brand, and that’s rarely bad for sales. That’s why you can customize your Google homepage, buy an iPod or car that approximates your favorite color, and special-order your Dell machine to include just the components you want.

Efforts to custom-tailor advertising campaigns to the individual rather than to a broad demographic are relatively new, but the idea is slowly catching on.   Let’s look at three interesting examples:

AMERICAN EXPRESS

[youtube=http://www.youtube.com/watch?v=azFDDd2rDSk]

Ever since American Express started running their “My Life. My Card” campaign, I’ve been intrigued by the number of respectable celebrities who got involved.  Tina Fey, M. Night Shyamalan, Ellen DeGeneres, and Robert DeNiro are a few of the names who participated.  I’m sure American Express paid them all handsomely, but even so, high-profile figures are  generally concerned to some degree about the appearance of selling out.

How then did American Express land so many big names?  I’m guessing part of their success came from the freedom they gave their participants to express themselves.  In the above commercial notice how the people involved talk about their unique contributions to the world, their projects.  There’s no corporate, generic discussion about how American Express exceeds expectations or how  it puts customers first. Instead we get specific examples of interesting people sharing their passions with us in a personal way.

When I see that commercial, I don’t think, “hey look at all those sell outs.”   I see new sides of people I admire, and I’m left wondering what my special contribution  to this world might be and how American Express could help me share it.    Not a bad message to convey, yes?  I don’t know about you, but the message’s appeal to me is a big reason why I have an American Express card.

EPSON

[youtube=http://www.youtube.com/watch?v=85HYsFPhGVk]

Most of us with computers use printers to get important things done, but how often do you hear someone begging for geek cred by bragging on his printer instead of his cell phone, or stereo system, or game console?  Not often I think.   I definitely don’t lose sleep waiting for tech specs on the season’s upcoming printers.  Epson understands this.  That’s probably why they came up with epsonalities.

If you go to their site at epsonality.com you can go through several tests to find out which printer is exactly right for your personality.   You don’t get thrown into a broad group based on your age, sex, or occupation, because, after all, you are an individual, and your needs and wants are different by definition from  those of others,  perhaps a little or perhaps a lot. Why shouldn’t that also be true about the printer you use?

The print ads and tv spots used to promote the epsonality site, like the one above, emphasize the particular ways that particular people want to use printers.    Specific examples in the advertising help us imagine how we might use an Epson for our own specific purposes.  And when you think about it like that, it does make printers seem more fun, almost like a beloved cell phone.

ADIDAS

[youtube=http://www.youtube.com/watch?v=zXjOZE9R4BQ]

Adidas has run a series of Impossible is Nothing ads that feature more famous people talking about their struggles.  Those are interesting enough for their emphasis on the individual and his specific struggles in achieving success.  The ads don’t generalize about how Adidas helps you win just like (fill in name of famous athlete here).   They look at the particulars and inspire us in the process.

But, what really strikes me about the commercial above is that it celebrates a team that doesn’t achieve undisputed success. To most observers, the featured Saint Margarets team isn’t a triumphant one, but to the team itself that one goal they scored is a colossal victory. 

It’s such a great, uncorporate thing that Adidas is willing to rejoice even with a team that loses the game but still achieves something unprecedented. We can’t all win the big games, but we can all aim to do our very best as we play with our own unique skills and perspectives, and Adidas salutes us for that.  That’s a pretty compelling reason to buy Adidas stuff, don’t you think?

Remember these ads when dealing with friends and employees and clients.  No one wants to be treated like just another number, but treating someone like an individual takes time and effort.  It means taking an interest in someone, not for the sake of getting the sale but for the sake of a appreciating a fellow human being created in the image of God, just like you and me. It means taking the time to understand what motivates, intrigues, and repulses a person and spending more time adapting a specific approach to him or her.

You do it, to some extent, when you’re trying to sell to someone, so why not do it for the rest of the people in your life?  It is, after all, your chance and mine to make the world just a little less corporate.